Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
asli holi
poetry animation
client: dimple collection
through Byooooob studio
role: creative direction, animator & illustrator
the brief:
This is a client project created to convey the rough-house version of holi played in northern indian regions or "asli holi"
my responsibilities:
creative direction,
creative writing,
illustrations,
Animation
Sketch
StyleFrames
Reflections & Outcomes
This project was a meaningful one to work on, both creatively and culturally.
Writing the poem from scratch meant the narrative had to carry the energy of the brief on its own. it needed to feel raw, celebratory, and rooted in the particular brand of chaos that defines holi in northern India.
Designing around Indian truck art aesthetics was a deliberate choice to anchor the piece in a visual language that feels unmistakably desi, borrowing from a tradition that is loud, ornate, and proudly unselfconscious.
The outcome was a piece that successfully captured the spirit of asli holi : the rougher, more visceral celebration that people from the region actually recognise.
The fusion of original poetry with a distinctly regional visual identity made for work that felt culturally specific in a way that generic festival content rarely achieves. It was also a reminder of how much creative leverage there is in leaning into hyperlocal aesthetics rather than smoothing them out for a broader audience.
Thank you for watching
asli holi
poetry animation
client: dimple collection
through Byooooob studio
role: creative direction, animator & illustrator
the brief:
This is a client project created to convey the rough-house version of holi played in northern indian regions or "asli holi"
my responsibilities:
creative direction,
creative writing,
illustrations,
Animation
Sketch
styleframes
styleframes
Reflections & Outcomes
This project was a meaningful one to work on, both creatively and culturally.
Writing the poem from scratch meant the narrative had to carry the energy of the brief on its own. it needed to feel raw, celebratory, and rooted in the particular brand of chaos that defines holi in northern India.
Designing around Indian truck art aesthetics was a deliberate choice to anchor the piece in a visual language that feels unmistakably desi, borrowing from a tradition that is loud, ornate, and proudly unselfconscious.
The outcome was a piece that successfully captured the spirit of asli holi : the rougher, more visceral celebration that people from the region actually recognise.
The fusion of original poetry with a distinctly regional visual identity made for work that felt culturally specific in a way that generic festival content rarely achieves. It was also a reminder of how much creative leverage there is in leaning into hyperlocal aesthetics rather than smoothing them out for a broader audience.
Thank you for watching
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
asli holi
poetry animation
client: dimple collection
through Byooooob studio
role: creative direction, animator & illustrator
the brief:
This is a client project created to convey the rough-house version of holi played in northern indian regions or "asli holi"
my responsibilities:
creative direction,
creative writing,
illustrations,
Animation
Sketch
Styleframes
Reflections & Outcomes
This project was a meaningful one to work on, both creatively and culturally.
Writing the poem from scratch meant the narrative had to carry the energy of the brief on its own. it needed to feel raw, celebratory, and rooted in the particular brand of chaos that defines holi in northern India.
Designing around Indian truck art aesthetics was a deliberate choice to anchor the piece in a visual language that feels unmistakably desi, borrowing from a tradition that is loud, ornate, and proudly unselfconscious.
The outcome was a piece that successfully captured the spirit of asli holi : the rougher, more visceral celebration that people from the region actually recognise.
The fusion of original poetry with a distinctly regional visual identity made for work that felt culturally specific in a way that generic festival content rarely achieves. It was also a reminder of how much creative leverage there is in leaning into hyperlocal aesthetics rather than smoothing them out for a broader audience.
Thank you for watching
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
asli holi
poetry animation
client: dimple collection
through Byooooob studio
role: creative direction, animator & illustrator
the brief:
This is a client project created to convey the rough-house version of holi played in northern indian regions or "asli holi"
my responsibilities:
creative direction,
creative writing,
illustrations,
Animation
Sketch
StyleFrames
Reflections & Outcomes
This project was a meaningful one to work on, both creatively and culturally.
Writing the poem from scratch meant the narrative had to carry the energy of the brief on its own. it needed to feel raw, celebratory, and rooted in the particular brand of chaos that defines holi in northern India.
Designing around Indian truck art aesthetics was a deliberate choice to anchor the piece in a visual language that feels unmistakably desi, borrowing from a tradition that is loud, ornate, and proudly unselfconscious.
The outcome was a piece that successfully captured the spirit of asli holi : the rougher, more visceral celebration that people from the region actually recognise.
The fusion of original poetry with a distinctly regional visual identity made for work that felt culturally specific in a way that generic festival content rarely achieves. It was also a reminder of how much creative leverage there is in leaning into hyperlocal aesthetics rather than smoothing them out for a broader audience.
Thank you for watching
asli holi
poetry animation
client: dimple collection
through Byooooob studio
role: creative direction, animator & illustrator
the brief:
This is a client project created to convey the rough-house version of holi played in northern indian regions or "asli holi"
my responsibilities:
creative direction,
creative writing,
illustrations,
Animation
Sketch
styleframes
styleframes
Reflections & Outcomes
This project was a meaningful one to work on, both creatively and culturally.
Writing the poem from scratch meant the narrative had to carry the energy of the brief on its own. it needed to feel raw, celebratory, and rooted in the particular brand of chaos that defines holi in northern India.
Designing around Indian truck art aesthetics was a deliberate choice to anchor the piece in a visual language that feels unmistakably desi, borrowing from a tradition that is loud, ornate, and proudly unselfconscious.
The outcome was a piece that successfully captured the spirit of asli holi : the rougher, more visceral celebration that people from the region actually recognise.
The fusion of original poetry with a distinctly regional visual identity made for work that felt culturally specific in a way that generic festival content rarely achieves. It was also a reminder of how much creative leverage there is in leaning into hyperlocal aesthetics rather than smoothing them out for a broader audience.
Thank you for watching
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
asli holi
poetry animation
client: dimple collection
through Byooooob studio
role: creative direction, animator & illustrator
the brief:
This is a client project created to convey the rough-house version of holi played in northern indian regions or "asli holi"
my responsibilities:
creative direction,
creative writing,
illustrations,
Animation
Sketch
Styleframes
Reflections & Outcomes
This project was a meaningful one to work on, both creatively and culturally.
Writing the poem from scratch meant the narrative had to carry the energy of the brief on its own. it needed to feel raw, celebratory, and rooted in the particular brand of chaos that defines holi in northern India.
Designing around Indian truck art aesthetics was a deliberate choice to anchor the piece in a visual language that feels unmistakably desi, borrowing from a tradition that is loud, ornate, and proudly unselfconscious.
The outcome was a piece that successfully captured the spirit of asli holi : the rougher, more visceral celebration that people from the region actually recognise.
The fusion of original poetry with a distinctly regional visual identity made for work that felt culturally specific in a way that generic festival content rarely achieves. It was also a reminder of how much creative leverage there is in leaning into hyperlocal aesthetics rather than smoothing them out for a broader audience.
Thank you for watching
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
asli holi
poetry animation
client: dimple collection
through Byooooob studio
role: creative direction, animator & illustrator
the brief:
This is a client project created to convey the rough-house version of holi played in northern indian regions or "asli holi"
my responsibilities:
creative direction,
creative writing,
illustrations,
Animation
Sketch
StyleFrames
Reflections & Outcomes
This project was a meaningful one to work on, both creatively and culturally.
Writing the poem from scratch meant the narrative had to carry the energy of the brief on its own. it needed to feel raw, celebratory, and rooted in the particular brand of chaos that defines holi in northern India.
Designing around Indian truck art aesthetics was a deliberate choice to anchor the piece in a visual language that feels unmistakably desi, borrowing from a tradition that is loud, ornate, and proudly unselfconscious.
The outcome was a piece that successfully captured the spirit of asli holi : the rougher, more visceral celebration that people from the region actually recognise.
The fusion of original poetry with a distinctly regional visual identity made for work that felt culturally specific in a way that generic festival content rarely achieves. It was also a reminder of how much creative leverage there is in leaning into hyperlocal aesthetics rather than smoothing them out for a broader audience.
Thank you for watching
asli holi
poetry animation
client: dimple collection
through Byooooob studio
role: creative direction, animator & illustrator
the brief:
This is a client project created to convey the rough-house version of holi played in northern indian regions or "asli holi"
my responsibilities:
creative direction,
creative writing,
illustrations,
Animation
Sketch
styleframes
styleframes
Reflections & Outcomes
This project was a meaningful one to work on, both creatively and culturally.
Writing the poem from scratch meant the narrative had to carry the energy of the brief on its own. it needed to feel raw, celebratory, and rooted in the particular brand of chaos that defines holi in northern India.
Designing around Indian truck art aesthetics was a deliberate choice to anchor the piece in a visual language that feels unmistakably desi, borrowing from a tradition that is loud, ornate, and proudly unselfconscious.
The outcome was a piece that successfully captured the spirit of asli holi : the rougher, more visceral celebration that people from the region actually recognise.
The fusion of original poetry with a distinctly regional visual identity made for work that felt culturally specific in a way that generic festival content rarely achieves. It was also a reminder of how much creative leverage there is in leaning into hyperlocal aesthetics rather than smoothing them out for a broader audience.
Thank you for watching
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
asli holi
poetry animation
client: dimple collection
through Byooooob studio
role: creative direction, animator & illustrator
the brief:
This is a client project created to convey the rough-house version of holi played in northern indian regions or "asli holi"
my responsibilities:
creative direction,
creative writing,
illustrations,
Animation
Sketch
Styleframes
Reflections & Outcomes
This project was a meaningful one to work on, both creatively and culturally.
Writing the poem from scratch meant the narrative had to carry the energy of the brief on its own. it needed to feel raw, celebratory, and rooted in the particular brand of chaos that defines holi in northern India.
Designing around Indian truck art aesthetics was a deliberate choice to anchor the piece in a visual language that feels unmistakably desi, borrowing from a tradition that is loud, ornate, and proudly unselfconscious.
The outcome was a piece that successfully captured the spirit of asli holi : the rougher, more visceral celebration that people from the region actually recognise.
The fusion of original poetry with a distinctly regional visual identity made for work that felt culturally specific in a way that generic festival content rarely achieves. It was also a reminder of how much creative leverage there is in leaning into hyperlocal aesthetics rather than smoothing them out for a broader audience.
Thank you for watching