Sid Deb Motion - Portfolio

Motion designer, interaction Designer,

illustrator, and your new bestie!

Motion

Sid Deb

Manjari CT

animated PSA

client: manjari charitable trust

role: creative direction, 2d animation lead

the Problem:

In a village of daily wage laborers in Navi Mumbai, Manjari Charitable Trust is an NGO that is transforming lives by providing free education to children living in poverty.

With the subpar government school system and indifferent teachers, parents often prefer their children to work and contribute to the household income rather than pursue education. This perpetuates the cycle of poverty.

The NGO's efforts aim to change this mindset, encouraging families to see the long-term benefits of education in creating a brighter future for their children and breaking the poverty cycle.

the idea:

Create an animated video featuring a voiceover with excerpts from an interview with an ex-Manjari student.

Instead of focusing on negative stereotypes like "poor kid can't study," highlight positive outcomes with messages like "This kid invested in their education and now is better because of it." Show proof of success rather than preaching.

The animated medium also ensured the participant's anonymity while delivering an impactful message.

the research:

I visited Manjari's teaching centre, spending time with the kids to gain a grassroots understanding of their challenges, recognizing my perspective of privilege.

I then contacted ex-students of Manjari to conduct interviews and hear their success stories. During the ideation phase, our team debated whether to use a multi-interview voiceover or focus on one compelling story. Given the social media platform and a runtime of about 90 seconds, we decided to highlight a single, resonant story. We chose the most relatable interview and proceeded with it.

The participant, excited to share their story and support Manjari, preferred to remain anonymous.

Moodboard

Using 2D animated characters in this project makes them friendly and relatable, reminding the audience of the people this affects: their children.

However, a major concern was that if the entire video were in 2D and the voiceover participant remained anonymous, viewers might doubt its authenticity and dismiss it.

To address this, we decided to create 3D environments based on actual village locations to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

storyboard & Animatic

With the voiceover participant selected, we crafted a 90-second version from a 15-minute interview recording.

The excerpts were carefully chosen to tell the most resonant and relevant story, ensuring the context of the participant's narrative was preserved.

This voiceover guided the video's storyline, and the storyboard was created based on the finalized 90-second version to maintain the authenticity of this true story.

photoshoot

We decided that 3D environments based on actual village locations would be created to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

Character Designs

& Pre-Visualization

The characters were designed to be simple and textured to evoke a rustic and grassroots feel. The 3D environments were modelled after real locations and were shot to resemble miniature sets, maintaining a sense of realism while providing a fitting world for the animated characters to inhabit, making sense to the viewer.

Character Sketches:

Final Character Designs:

Pre-Visalization and Exploration of 3D environments:

Styleframes

Thank you for watching

Producer: Fredrica Long

Script: Nicole Chufi, Sarah Molaiepour
Art Direction: Maja Korpi
Animation Direction: Siddharth Deb
Design: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Animation: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Music & SFX: Nicole Chufi
Voiceover: Ted Fritzdorf

You can follow us on Instagram / Twitter to see more work:
@anim_1rika @feelzlab @majakorpi @penghsiang_design @thesiddharthdeb

Manjari CT

animated PSA

client: manjari charitable trust

role: creative direction, 2d animation lead

the Problem:

In a village of daily wage laborers in Navi Mumbai, Manjari Charitable Trust is an NGO that is transforming lives by providing free education to children living in poverty.

With the subpar government school system and indifferent teachers, parents often prefer their children to work and contribute to the household income rather than pursue education. This perpetuates the cycle of poverty.

The NGO's efforts aim to change this mindset, encouraging families to see the long-term benefits of education in creating a brighter future for their children and breaking the poverty cycle.

the idea:

Create an animated video featuring a voiceover with excerpts from an interview with an ex-Manjari student.

Instead of focusing on negative stereotypes like "poor kid can't study," highlight positive outcomes with messages like "This kid invested in their education and now is better because of it." Show proof of success rather than preaching.

The animated medium also ensured the participant's anonymity while delivering an impactful message.

the research:

I visited Manjari's teaching centre, spending time with the kids to gain a grassroots understanding of their challenges, recognizing my perspective of privilege.

I then contacted ex-students of Manjari to conduct interviews and hear their success stories. During the ideation phase, our team debated whether to use a multi-interview voiceover or focus on one compelling story. Given the social media platform and a runtime of about 90 seconds, we decided to highlight a single, resonant story. We chose the most relatable interview and proceeded with it.

The participant, excited to share their story and support Manjari, preferred to remain anonymous.

Moodboard

Using 2D animated characters in this project makes them friendly and relatable, reminding the audience of the people this affects: their children.

However, a major concern was that if the entire video were in 2D and the voiceover participant remained anonymous, viewers might doubt its authenticity and dismiss it.

To address this, we decided to create 3D environments based on actual village locations to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

storyboard & Animatic

With the voiceover participant selected, we crafted a 90-second version from a 15-minute interview recording.

The excerpts were carefully chosen to tell the most resonant and relevant story, ensuring the context of the participant's narrative was preserved.

This voiceover guided the video's storyline, and the storyboard was created based on the finalized 90-second version to maintain the authenticity of this true story.

photoshoot

We decided that 3D environments based on actual village locations would be created to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

Character Designs

& Pre-Visualization

The characters were designed to be simple and textured to evoke a rustic and grassroots feel. The 3D environments were modelled after real locations and were shot to resemble miniature sets, maintaining a sense of realism while providing a fitting world for the animated characters to inhabit, making sense to the viewer.

Character Sketches:

Final Character Designs:

Pre-Visalization and Exploration of 3D environments:

Styleframes

Thank you for watching

Producer: Fredrica Long

Script: Nicole Chufi, Sarah Molaiepour
Art Direction: Maja Korpi
Animation Direction: Siddharth Deb
Design: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Animation: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Music & SFX: Nicole Chufi
Voiceover: Ted Fritzdorf

You can follow us on Instagram / Twitter to see more work:
@anim_1rika @feelzlab @majakorpi @penghsiang_design @thesiddharthdeb

Motion designer, interaction Designer,

illustrator, and your new bestie!

Motion

Sid Deb

Motion designer, interaction Designer,

illustrator, and your new bestie!

Motion

Sid Deb

Manjari CT

animated PSA

client: manjari charitable trust

role: creative direction, 2d animation lead

the Problem:

In a village of daily wage laborers in Navi Mumbai, Manjari Charitable Trust is an NGO that is transforming lives by providing free education to children living in poverty.

With the subpar government school system and indifferent teachers, parents often prefer their children to work and contribute to the household income rather than pursue education. This perpetuates the cycle of poverty.

The NGO's efforts aim to change this mindset, encouraging families to see the long-term benefits of education in creating a brighter future for their children and breaking the poverty cycle.

the idea:

Create an animated video featuring a voiceover with excerpts from an interview with an ex-Manjari student.

Instead of focusing on negative stereotypes like "poor kid can't study," highlight positive outcomes with messages like "This kid invested in their education and now is better because of it." Show proof of success rather than preaching.

The animated medium also ensured the participant's anonymity while delivering an impactful message.

the research:

I visited Manjari's teaching centre, spending time with the kids to gain a grassroots understanding of their challenges, recognizing my perspective of privilege.

I then contacted ex-students of Manjari to conduct interviews and hear their success stories.

During the ideation phase, our team debated whether to use a multi-interview voiceover or focus on one compelling story. Given the social media platform and a runtime of about 90 seconds, we decided to highlight a single, resonant story. We chose the most relatable interview and proceeded with it.

The participant, excited to share their story and support Manjari, preferred to remain anonymous.

Moodboard

Using 2D animated characters in this project makes them friendly and relatable, reminding the audience of the people this affects: their children.

However, a major concern was that if the entire video were in 2D and the voiceover participant remained anonymous, viewers might doubt its authenticity and dismiss it.

To address this, we decided to create 3D environments based on actual village locations to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

storyboard & Animatic

With the voiceover participant selected, we crafted a 90-second version from a 15-minute interview recording.

The excerpts were carefully chosen to tell the most resonant and relevant story, ensuring the context of the participant's narrative was preserved.

This voiceover guided the video's storyline, and the storyboard was created based on the finalized 90-second version to maintain the authenticity of this true story.

photoshoot

We decided that 3D environments based on actual village locations would be created to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

Character Designs

& Pre-Visualization

The characters were designed to be simple and textured to evoke a rustic and grassroots feel. The 3D environments were modelled after real locations and were shot to resemble miniature sets, maintaining a sense of realism while providing a fitting world for the animated characters to inhabit, making sense to the viewer.

Character Sketches:

Final Character Designs:

Pre-Visalization and Exploration of 3D environments:

Styleframes

Thank you for watching

Producer: Fredrica Long

Script: Nicole Chufi, Sarah Molaiepour
Art Direction: Maja Korpi
Animation Direction: Siddharth Deb
Design: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Animation: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Music & SFX: Nicole Chufi
Voiceover: Ted Fritzdorf

You can follow us on Instagram / Twitter to see more work:
@anim_1rika @feelzlab @majakorpi @penghsiang_design @thesiddharthdeb

Motion designer, interaction Designer,

illustrator, and your new bestie!

Motion

Sid Deb

Manjari CT

animated PSA

client: manjari charitable trust

role: creative direction, 2d animation lead

the Problem:

In a village of daily wage laborers in Navi Mumbai, Manjari Charitable Trust is an NGO that is transforming lives by providing free education to children living in poverty.

With the subpar government school system and indifferent teachers, parents often prefer their children to work and contribute to the household income rather than pursue education. This perpetuates the cycle of poverty.

The NGO's efforts aim to change this mindset, encouraging families to see the long-term benefits of education in creating a brighter future for their children and breaking the poverty cycle.

the idea:

Create an animated video featuring a voiceover with excerpts from an interview with an ex-Manjari student.

Instead of focusing on negative stereotypes like "poor kid can't study," highlight positive outcomes with messages like "This kid invested in their education and now is better because of it." Show proof of success rather than preaching.

The animated medium also ensured the participant's anonymity while delivering an impactful message.

the research:

I visited Manjari's teaching centre, spending time with the kids to gain a grassroots understanding of their challenges, recognizing my perspective of privilege.

I then contacted ex-students of Manjari to conduct interviews and hear their success stories. During the ideation phase, our team debated whether to use a multi-interview voiceover or focus on one compelling story. Given the social media platform and a runtime of about 90 seconds, we decided to highlight a single, resonant story. We chose the most relatable interview and proceeded with it.

The participant, excited to share their story and support Manjari, preferred to remain anonymous.

Moodboard

Using 2D animated characters in this project makes them friendly and relatable, reminding the audience of the people this affects: their children.

However, a major concern was that if the entire video were in 2D and the voiceover participant remained anonymous, viewers might doubt its authenticity and dismiss it.

To address this, we decided to create 3D environments based on actual village locations to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

storyboard & Animatic

With the voiceover participant selected, we crafted a 90-second version from a 15-minute interview recording.

The excerpts were carefully chosen to tell the most resonant and relevant story, ensuring the context of the participant's narrative was preserved.

This voiceover guided the video's storyline, and the storyboard was created based on the finalized 90-second version to maintain the authenticity of this true story.

photoshoot

We decided that 3D environments based on actual village locations would be created to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

Character Designs

& Pre-Visualization

The characters were designed to be simple and textured to evoke a rustic and grassroots feel. The 3D environments were modelled after real locations and were shot to resemble miniature sets, maintaining a sense of realism while providing a fitting world for the animated characters to inhabit, making sense to the viewer.

Character Sketches:

Final Character Designs:

Pre-Visalization and Exploration of 3D environments:

Styleframes

Thank you for watching

Producer: Fredrica Long

Script: Nicole Chufi, Sarah Molaiepour
Art Direction: Maja Korpi
Animation Direction: Siddharth Deb
Design: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Animation: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Music & SFX: Nicole Chufi
Voiceover: Ted Fritzdorf

You can follow us on Instagram / Twitter to see more work:
@anim_1rika @feelzlab @majakorpi @penghsiang_design @thesiddharthdeb

Manjari CT

animated PSA

client: manjari charitable trust

role: creative direction, 2d animation lead

the Problem:

In a village of daily wage laborers in Navi Mumbai, Manjari Charitable Trust is an NGO that is transforming lives by providing free education to children living in poverty.

With the subpar government school system and indifferent teachers, parents often prefer their children to work and contribute to the household income rather than pursue education. This perpetuates the cycle of poverty.

The NGO's efforts aim to change this mindset, encouraging families to see the long-term benefits of education in creating a brighter future for their children and breaking the poverty cycle.

the idea:

Create an animated video featuring a voiceover with excerpts from an interview with an ex-Manjari student.

Instead of focusing on negative stereotypes like "poor kid can't study," highlight positive outcomes with messages like "This kid invested in their education and now is better because of it." Show proof of success rather than preaching.

The animated medium also ensured the participant's anonymity while delivering an impactful message.

the research:

I visited Manjari's teaching centre, spending time with the kids to gain a grassroots understanding of their challenges, recognizing my perspective of privilege.

I then contacted ex-students of Manjari to conduct interviews and hear their success stories. During the ideation phase, our team debated whether to use a multi-interview voiceover or focus on one compelling story. Given the social media platform and a runtime of about 90 seconds, we decided to highlight a single, resonant story. We chose the most relatable interview and proceeded with it.

The participant, excited to share their story and support Manjari, preferred to remain anonymous.

Moodboard

Using 2D animated characters in this project makes them friendly and relatable, reminding the audience of the people this affects: their children.

However, a major concern was that if the entire video were in 2D and the voiceover participant remained anonymous, viewers might doubt its authenticity and dismiss it.

To address this, we decided to create 3D environments based on actual village locations to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

storyboard & Animatic

With the voiceover participant selected, we crafted a 90-second version from a 15-minute interview recording.

The excerpts were carefully chosen to tell the most resonant and relevant story, ensuring the context of the participant's narrative was preserved.

This voiceover guided the video's storyline, and the storyboard was created based on the finalized 90-second version to maintain the authenticity of this true story.

photoshoot

We decided that 3D environments based on actual village locations would be created to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

Character Designs

& Pre-Visualization

The characters were designed to be simple and textured to evoke a rustic and grassroots feel. The 3D environments were modelled after real locations and were shot to resemble miniature sets, maintaining a sense of realism while providing a fitting world for the animated characters to inhabit, making sense to the viewer.

Character Sketches:

Final Character Designs:

Pre-Visalization and Exploration of 3D environments:

Styleframes

Thank you for watching

Producer: Fredrica Long

Script: Nicole Chufi, Sarah Molaiepour
Art Direction: Maja Korpi
Animation Direction: Siddharth Deb
Design: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Animation: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Music & SFX: Nicole Chufi
Voiceover: Ted Fritzdorf

You can follow us on Instagram / Twitter to see more work:
@anim_1rika @feelzlab @majakorpi @penghsiang_design @thesiddharthdeb

Motion designer, interaction Designer,

illustrator, and your new bestie!

Motion

Sid Deb

Motion designer, interaction Designer,

illustrator, and your new bestie!

Motion

Sid Deb

Manjari CT

animated PSA

client: manjari charitable trust

role: creative direction, 2d animation lead

the Problem:

In a village of daily wage laborers in Navi Mumbai, Manjari Charitable Trust is an NGO that is transforming lives by providing free education to children living in poverty.

With the subpar government school system and indifferent teachers, parents often prefer their children to work and contribute to the household income rather than pursue education. This perpetuates the cycle of poverty.

The NGO's efforts aim to change this mindset, encouraging families to see the long-term benefits of education in creating a brighter future for their children and breaking the poverty cycle.

the idea:

Create an animated video featuring a voiceover with excerpts from an interview with an ex-Manjari student.

Instead of focusing on negative stereotypes like "poor kid can't study," highlight positive outcomes with messages like "This kid invested in their education and now is better because of it." Show proof of success rather than preaching.

The animated medium also ensured the participant's anonymity while delivering an impactful message.

the research:

I visited Manjari's teaching centre, spending time with the kids to gain a grassroots understanding of their challenges, recognizing my perspective of privilege.

I then contacted ex-students of Manjari to conduct interviews and hear their success stories.

During the ideation phase, our team debated whether to use a multi-interview voiceover or focus on one compelling story. Given the social media platform and a runtime of about 90 seconds, we decided to highlight a single, resonant story. We chose the most relatable interview and proceeded with it.

The participant, excited to share their story and support Manjari, preferred to remain anonymous.

Moodboard

Using 2D animated characters in this project makes them friendly and relatable, reminding the audience of the people this affects: their children.

However, a major concern was that if the entire video were in 2D and the voiceover participant remained anonymous, viewers might doubt its authenticity and dismiss it.

To address this, we decided to create 3D environments based on actual village locations to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

storyboard & Animatic

With the voiceover participant selected, we crafted a 90-second version from a 15-minute interview recording.

The excerpts were carefully chosen to tell the most resonant and relevant story, ensuring the context of the participant's narrative was preserved.

This voiceover guided the video's storyline, and the storyboard was created based on the finalized 90-second version to maintain the authenticity of this true story.

photoshoot

We decided that 3D environments based on actual village locations would be created to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

Character Designs

& Pre-Visualization

The characters were designed to be simple and textured to evoke a rustic and grassroots feel. The 3D environments were modelled after real locations and were shot to resemble miniature sets, maintaining a sense of realism while providing a fitting world for the animated characters to inhabit, making sense to the viewer.

Character Sketches:

Final Character Designs:

Pre-Visalization and Exploration of 3D environments:

Styleframes

Thank you for watching

Producer: Fredrica Long

Script: Nicole Chufi, Sarah Molaiepour
Art Direction: Maja Korpi
Animation Direction: Siddharth Deb
Design: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Animation: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Music & SFX: Nicole Chufi
Voiceover: Ted Fritzdorf

You can follow us on Instagram / Twitter to see more work:
@anim_1rika @feelzlab @majakorpi @penghsiang_design @thesiddharthdeb

Motion designer, interaction Designer,

illustrator, and your new bestie!

Motion

Sid Deb

Manjari CT

animated PSA

client: manjari charitable trust

role: creative direction, 2d animation lead

the Problem:

In a village of daily wage laborers in Navi Mumbai, Manjari Charitable Trust is an NGO that is transforming lives by providing free education to children living in poverty.

With the subpar government school system and indifferent teachers, parents often prefer their children to work and contribute to the household income rather than pursue education. This perpetuates the cycle of poverty.

The NGO's efforts aim to change this mindset, encouraging families to see the long-term benefits of education in creating a brighter future for their children and breaking the poverty cycle.

the idea:

Create an animated video featuring a voiceover with excerpts from an interview with an ex-Manjari student.

Instead of focusing on negative stereotypes like "poor kid can't study," highlight positive outcomes with messages like "This kid invested in their education and now is better because of it." Show proof of success rather than preaching.

The animated medium also ensured the participant's anonymity while delivering an impactful message.

the research:

I visited Manjari's teaching centre, spending time with the kids to gain a grassroots understanding of their challenges, recognizing my perspective of privilege.

I then contacted ex-students of Manjari to conduct interviews and hear their success stories. During the ideation phase, our team debated whether to use a multi-interview voiceover or focus on one compelling story. Given the social media platform and a runtime of about 90 seconds, we decided to highlight a single, resonant story. We chose the most relatable interview and proceeded with it.

The participant, excited to share their story and support Manjari, preferred to remain anonymous.

Moodboard

Using 2D animated characters in this project makes them friendly and relatable, reminding the audience of the people this affects: their children.

However, a major concern was that if the entire video were in 2D and the voiceover participant remained anonymous, viewers might doubt its authenticity and dismiss it.

To address this, we decided to create 3D environments based on actual village locations to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

storyboard & Animatic

With the voiceover participant selected, we crafted a 90-second version from a 15-minute interview recording.

The excerpts were carefully chosen to tell the most resonant and relevant story, ensuring the context of the participant's narrative was preserved.

This voiceover guided the video's storyline, and the storyboard was created based on the finalized 90-second version to maintain the authenticity of this true story.

photoshoot

We decided that 3D environments based on actual village locations would be created to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

Character Designs

& Pre-Visualization

The characters were designed to be simple and textured to evoke a rustic and grassroots feel. The 3D environments were modelled after real locations and were shot to resemble miniature sets, maintaining a sense of realism while providing a fitting world for the animated characters to inhabit, making sense to the viewer.

Character Sketches:

Final Character Designs:

Pre-Visalization and Exploration of 3D environments:

Styleframes

Thank you for watching

Producer: Fredrica Long

Script: Nicole Chufi, Sarah Molaiepour
Art Direction: Maja Korpi
Animation Direction: Siddharth Deb
Design: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Animation: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Music & SFX: Nicole Chufi
Voiceover: Ted Fritzdorf

You can follow us on Instagram / Twitter to see more work:
@anim_1rika @feelzlab @majakorpi @penghsiang_design @thesiddharthdeb

Manjari CT

animated PSA

client: manjari charitable trust

role: creative direction, 2d animation lead

the Problem:

In a village of daily wage laborers in Navi Mumbai, Manjari Charitable Trust is an NGO that is transforming lives by providing free education to children living in poverty.

With the subpar government school system and indifferent teachers, parents often prefer their children to work and contribute to the household income rather than pursue education. This perpetuates the cycle of poverty.

The NGO's efforts aim to change this mindset, encouraging families to see the long-term benefits of education in creating a brighter future for their children and breaking the poverty cycle.

the idea:

Create an animated video featuring a voiceover with excerpts from an interview with an ex-Manjari student.

Instead of focusing on negative stereotypes like "poor kid can't study," highlight positive outcomes with messages like "This kid invested in their education and now is better because of it." Show proof of success rather than preaching.

The animated medium also ensured the participant's anonymity while delivering an impactful message.

the research:

I visited Manjari's teaching centre, spending time with the kids to gain a grassroots understanding of their challenges, recognizing my perspective of privilege.

I then contacted ex-students of Manjari to conduct interviews and hear their success stories. During the ideation phase, our team debated whether to use a multi-interview voiceover or focus on one compelling story. Given the social media platform and a runtime of about 90 seconds, we decided to highlight a single, resonant story. We chose the most relatable interview and proceeded with it.

The participant, excited to share their story and support Manjari, preferred to remain anonymous.

Moodboard

Using 2D animated characters in this project makes them friendly and relatable, reminding the audience of the people this affects: their children.

However, a major concern was that if the entire video were in 2D and the voiceover participant remained anonymous, viewers might doubt its authenticity and dismiss it.

To address this, we decided to create 3D environments based on actual village locations to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

storyboard & Animatic

With the voiceover participant selected, we crafted a 90-second version from a 15-minute interview recording.

The excerpts were carefully chosen to tell the most resonant and relevant story, ensuring the context of the participant's narrative was preserved.

This voiceover guided the video's storyline, and the storyboard was created based on the finalized 90-second version to maintain the authenticity of this true story.

photoshoot

We decided that 3D environments based on actual village locations would be created to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

Character Designs

& Pre-Visualization

The characters were designed to be simple and textured to evoke a rustic and grassroots feel. The 3D environments were modelled after real locations and were shot to resemble miniature sets, maintaining a sense of realism while providing a fitting world for the animated characters to inhabit, making sense to the viewer.

Character Sketches:

Final Character Designs:

Pre-Visalization and Exploration of 3D environments:

Styleframes

Thank you for watching

Producer: Fredrica Long

Script: Nicole Chufi, Sarah Molaiepour
Art Direction: Maja Korpi
Animation Direction: Siddharth Deb
Design: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Animation: Fredrica Long, Maja Korpi, Nicole Chufi, Peng Hsiang Fang, Siddharth Deb
Music & SFX: Nicole Chufi
Voiceover: Ted Fritzdorf

You can follow us on Instagram / Twitter to see more work:
@anim_1rika @feelzlab @majakorpi @penghsiang_design @thesiddharthdeb

Motion designer, interaction Designer,

illustrator, and your new bestie!

Motion

Sid Deb

Motion designer, interaction Designer,

illustrator, and your new bestie!

Motion

Sid Deb

Manjari CT

animated PSA

client: manjari charitable trust

role: creative direction, 2d animation lead

the Problem:

In a village of daily wage laborers in Navi Mumbai, Manjari Charitable Trust is an NGO that is transforming lives by providing free education to children living in poverty.

With the subpar government school system and indifferent teachers, parents often prefer their children to work and contribute to the household income rather than pursue education. This perpetuates the cycle of poverty.

The NGO's efforts aim to change this mindset, encouraging families to see the long-term benefits of education in creating a brighter future for their children and breaking the poverty cycle.

the idea:

Create an animated video featuring a voiceover with excerpts from an interview with an ex-Manjari student.

Instead of focusing on negative stereotypes like "poor kid can't study," highlight positive outcomes with messages like "This kid invested in their education and now is better because of it." Show proof of success rather than preaching.

The animated medium also ensured the participant's anonymity while delivering an impactful message.

the research:

I visited Manjari's teaching centre, spending time with the kids to gain a grassroots understanding of their challenges, recognizing my perspective of privilege.

I then contacted ex-students of Manjari to conduct interviews and hear their success stories.

During the ideation phase, our team debated whether to use a multi-interview voiceover or focus on one compelling story. Given the social media platform and a runtime of about 90 seconds, we decided to highlight a single, resonant story. We chose the most relatable interview and proceeded with it.

The participant, excited to share their story and support Manjari, preferred to remain anonymous.

Moodboard

Using 2D animated characters in this project makes them friendly and relatable, reminding the audience of the people this affects: their children.

However, a major concern was that if the entire video were in 2D and the voiceover participant remained anonymous, viewers might doubt its authenticity and dismiss it.

To address this, we decided to create 3D environments based on actual village locations to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

storyboard & Animatic

With the voiceover participant selected, we crafted a 90-second version from a 15-minute interview recording.

The excerpts were carefully chosen to tell the most resonant and relevant story, ensuring the context of the participant's narrative was preserved.

This voiceover guided the video's storyline, and the storyboard was created based on the finalized 90-second version to maintain the authenticity of this true story.

photoshoot

We decided that 3D environments based on actual village locations would be created to add grounding and realism, reinforcing the authenticity with a touch of "Based on a true story."

Character Designs

& Pre-Visualization

The characters were designed to be simple and textured to evoke a rustic and grassroots feel. The 3D environments were modelled after real locations and were shot to resemble miniature sets, maintaining a sense of realism while providing a fitting world for the animated characters to inhabit, making sense to the viewer.

Character Sketches: