Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
yetitech
mascot & brand design
client: yetitech limited
role: motion designer, character Designer
the scope:
Yetitech is a New Zealand-based tech company. as part of an ongoing branding project, i created mascot design, brand guide, and core assets. the scope was expanded into new mascot poses, animations, and additional brand elements.
my responsibilities:
mascot design & Animation,
brand elements design,
brand guide design
the assets
The finished yetitech mascot. Read on for the process, full asset set, animated set and additional brand elements.
sketch exploration stage
Early ideation to establish the character's look and personality. Also, Rough explorations mapping out the mascot's range of expression and movement.
static Poses Set
A complete set of static poses built for use across web and brand assets.
Animated Poses Set
additional poses brought to life as looping animations for digital use.
Brand Elements & Gradient Backgrounds
Supporting visual assets, brand elements and a cohesive gradient background system.
Reflections & Outcomes
Yetitech was a deep dive into mascot-led branding. designing a single character and then pushing it across a full range of expressions, poses, and motion. The bulk of the work lived in the details: keeping the character consistent and alive across every pose and animation while making sure it held up as a brand asset. It's the kind of project that teaches you a lot about character construction simply through repetition and volume.
Thank you for watching
yetitech
mascot & brand design
client: yetitech limited
role: motion designer, character Designer
the scope:
Yetitech is a New Zealand-based tech company. as part of an ongoing branding project, i created mascot design, brand guide, and core assets. the scope was expanded into new mascot poses, animations, and additional brand elements.
my responsibilities:
mascot design & Animation,
brand elements design,
brand guide design
the assets
The finished yetitech mascot. Read on for the process, full asset set, animated set and additional brand elements.
sketch exploration stage
Early ideation to establish the character's look and personality. Also, Rough explorations mapping out the mascot's range of expression and movement.
static Poses Set
A complete set of static poses built for use across web and brand assets.
Animated Poses Set
additional poses brought to life as looping animations for digital use.
Brand Elements & Gradient Backgrounds
Supporting visual assets, brand elements and a cohesive gradient background system.
Reflections & Outcomes
Yetitech was a deep dive into mascot-led branding. designing a single character and then pushing it across a full range of expressions, poses, and motion. The bulk of the work lived in the details: keeping the character consistent and alive across every pose and animation while making sure it held up as a brand asset. It's the kind of project that teaches you a lot about character construction simply through repetition and volume.
Thank you for watching
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
yetitech
mascot & brand design
client: yetitech limited
role: motion designer, character Designer
the scope:
Yetitech is a New Zealand-based tech company. as part of an ongoing branding project, i created mascot design, brand guide, and core assets. the scope was expanded into new mascot poses, animations, and additional brand elements.
my responsibilities:
mascot design & Animation,
brand elements design,
brand guide design
the assets
The finished yetitech mascot. Read on for the process, full asset set, animated set and additional brand elements.
sketch exploration stage
Early ideation to establish the character's look and personality. Also, Rough explorations mapping out the mascot's range of expression and movement.
static Poses Set
A complete set of static poses built for use across web and brand assets.
Animated Poses Set
additional poses brought to life as looping animations for digital use.
Brand Elements & Gradient Backgrounds
Supporting visual assets, brand elements and a cohesive gradient background system.
Reflections & Outcomes
Yetitech was a deep dive into mascot-led branding. designing a single character and then pushing it across a full range of expressions, poses, and motion. The bulk of the work lived in the details: keeping the character consistent and alive across every pose and animation while making sure it held up as a brand asset. It's the kind of project that teaches you a lot about character construction simply through repetition and volume.
Thank you for watching
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
yetitech
mascot & brand design
client: yetitech limited
role: motion designer, character Designer
the scope:
Yetitech is a New Zealand-based tech company. as part of an ongoing branding project, i created mascot design, brand guide, and core assets. the scope was expanded into new mascot poses, animations, and additional brand elements.
my responsibilities:
mascot design & Animation,
brand elements design,
brand guide design
the assets
The finished yetitech mascot. Read on for the process, full asset set, animated set and additional brand elements.
sketch exploration stage
Early ideation to establish the character's look and personality. Also, Rough explorations mapping out the mascot's range of expression and movement.
static Poses Set
A complete set of static poses built for use across web and brand assets.
Animated Poses Set
additional poses brought to life as looping animations for digital use.
Brand Elements & Gradient Backgrounds
Supporting visual assets, brand elements and a cohesive gradient background system.
Reflections & Outcomes
Yetitech was a deep dive into mascot-led branding. designing a single character and then pushing it across a full range of expressions, poses, and motion. The bulk of the work lived in the details: keeping the character consistent and alive across every pose and animation while making sure it held up as a brand asset. It's the kind of project that teaches you a lot about character construction simply through repetition and volume.
Thank you for watching
yetitech
mascot & brand design
client: yetitech limited
role: motion designer, character Designer
the scope:
Yetitech is a New Zealand-based tech company. as part of an ongoing branding project, i created mascot design, brand guide, and core assets. the scope was expanded into new mascot poses, animations, and additional brand elements.
my responsibilities:
mascot design & Animation,
brand elements design,
brand guide design
the assets
The finished yetitech mascot. Read on for the process, full asset set, animated set and additional brand elements.
sketch exploration stage
Early ideation to establish the character's look and personality. Also, Rough explorations mapping out the mascot's range of expression and movement.
static Poses Set
A complete set of static poses built for use across web and brand assets.
Animated Poses Set
additional poses brought to life as looping animations for digital use.
Brand Elements & Gradient Backgrounds
Supporting visual assets, brand elements and a cohesive gradient background system.
Reflections & Outcomes
Yetitech was a deep dive into mascot-led branding. designing a single character and then pushing it across a full range of expressions, poses, and motion. The bulk of the work lived in the details: keeping the character consistent and alive across every pose and animation while making sure it held up as a brand asset. It's the kind of project that teaches you a lot about character construction simply through repetition and volume.
Thank you for watching
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
yetitech
mascot & brand design
client: yetitech limited
role: motion designer, character Designer
the scope:
Yetitech is a New Zealand-based tech company. as part of an ongoing branding project, i created mascot design, brand guide, and core assets. the scope was expanded into new mascot poses, animations, and additional brand elements.
my responsibilities:
mascot design & Animation,
brand elements design,
brand guide design
the assets
The finished yetitech mascot. Read on for the process, full asset set, animated set and additional brand elements.
sketch exploration stage
Early ideation to establish the character's look and personality. Also, Rough explorations mapping out the mascot's range of expression and movement.
static Poses Set
A complete set of static poses built for use across web and brand assets.
Animated Poses Set
additional poses brought to life as looping animations for digital use.
Brand Elements & Gradient Backgrounds
Supporting visual assets, brand elements and a cohesive gradient background system.
Reflections & Outcomes
Yetitech was a deep dive into mascot-led branding. designing a single character and then pushing it across a full range of expressions, poses, and motion. The bulk of the work lived in the details: keeping the character consistent and alive across every pose and animation while making sure it held up as a brand asset. It's the kind of project that teaches you a lot about character construction simply through repetition and volume.
Thank you for watching
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
yetitech
mascot & brand design
client: yetitech limited
role: motion designer, character Designer
the scope:
Yetitech is a New Zealand-based tech company. as part of an ongoing branding project, i created mascot design, brand guide, and core assets. the scope was expanded into new mascot poses, animations, and additional brand elements.
my responsibilities:
mascot design & Animation,
brand elements design,
brand guide design
the assets
The finished yetitech mascot. Read on for the process, full asset set, animated set and additional brand elements.
sketch exploration stage
Early ideation to establish the character's look and personality. Also, Rough explorations mapping out the mascot's range of expression and movement.
static Poses Set
A complete set of static poses built for use across web and brand assets.
Animated Poses Set
additional poses brought to life as looping animations for digital use.
Brand Elements & Gradient Backgrounds
Supporting visual assets, brand elements and a cohesive gradient background system.
Reflections & Outcomes
Yetitech was a deep dive into mascot-led branding. designing a single character and then pushing it across a full range of expressions, poses, and motion. The bulk of the work lived in the details: keeping the character consistent and alive across every pose and animation while making sure it held up as a brand asset. It's the kind of project that teaches you a lot about character construction simply through repetition and volume.
Thank you for watching
yetitech
mascot & brand design
client: yetitech limited
role: motion designer, character Designer
the scope:
Yetitech is a New Zealand-based tech company. as part of an ongoing branding project, i created mascot design, brand guide, and core assets. the scope was expanded into new mascot poses, animations, and additional brand elements.
my responsibilities:
mascot design & Animation,
brand elements design,
brand guide design
the assets
The finished yetitech mascot. Read on for the process, full asset set, animated set and additional brand elements.
sketch exploration stage
Early ideation to establish the character's look and personality. Also, Rough explorations mapping out the mascot's range of expression and movement.
static Poses Set
A complete set of static poses built for use across web and brand assets.
Animated Poses Set
additional poses brought to life as looping animations for digital use.
Brand Elements & Gradient Backgrounds
Supporting visual assets, brand elements and a cohesive gradient background system.
Reflections & Outcomes
Yetitech was a deep dive into mascot-led branding. designing a single character and then pushing it across a full range of expressions, poses, and motion. The bulk of the work lived in the details: keeping the character consistent and alive across every pose and animation while making sure it held up as a brand asset. It's the kind of project that teaches you a lot about character construction simply through repetition and volume.
Thank you for watching
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
Motion designer, Interaction Designer,
illustrator, and your new bestie!
Motion
Sid Deb
yetitech
mascot & brand design
client: yetitech limited
role: motion designer, character Designer
the scope:
Yetitech is a New Zealand-based tech company. as part of an ongoing branding project, i created mascot design, brand guide, and core assets. the scope was expanded into new mascot poses, animations, and additional brand elements.
my responsibilities:
mascot design & Animation,
brand elements design,
brand guide design
the assets
The finished yetitech mascot. Read on for the process, full asset set, animated set and additional brand elements.
sketch exploration stage
Early ideation to establish the character's look and personality. Also, Rough explorations mapping out the mascot's range of expression and movement.
static Poses Set
A complete set of static poses built for use across web and brand assets.
Animated Poses Set
additional poses brought to life as looping animations for digital use.
Brand Elements & Gradient Backgrounds
Supporting visual assets, brand elements and a cohesive gradient background system.
Reflections & Outcomes
Yetitech was a deep dive into mascot-led branding. designing a single character and then pushing it across a full range of expressions, poses, and motion. The bulk of the work lived in the details: keeping the character consistent and alive across every pose and animation while making sure it held up as a brand asset. It's the kind of project that teaches you a lot about character construction simply through repetition and volume.
Thank you for watching